Author
Adam Brandenburger, Barry Nalebuff
Adam Brandenburger taught at Harvard Business School and later became a professor at New York University. Barry Nalebuff, a professor at the Yale School of Management, co-authored several books on game theory and co-founded Honest Tea.
Books in Livria
- Co-opetition
Why did Coca-Cola and Pepsi save hundreds of millions of dollars by never switching to a new supplier? Professors from Harvard and Yale show that business is not a war in which one side wins only at the other's…