Author
April Dunford
April Dunford is a consultant on positioning and market strategy. Over twenty-five years as a vice president of marketing at fast-growing startups she launched sixteen products, and today she runs workshops for teams at technology companies.
Books in Livria
- Obviously Awesome
Customers love the product, yet new buyers can't work out what it is? April Dunford spent many years bringing technology products to market, and she believes the problem is usually not the advertising but the context…