Author
BJ Fogg
BJ Fogg is an American behavior scientist at Stanford University, where he founded the Behavior Design Lab. He created the Tiny Habits method and the B=MAP model of behavior.
Books in Livria
- Tiny Habits: The Small Changes That Change Everything
Floss one tooth. Two push-ups after each trip to the bathroom. A quick “nice job” to yourself. Stanford behavior scientist BJ Fogg argues that habits fail more often because of how a behavior is designed than because…