Author
Chip Heath, Dan Heath
Chip Heath is a professor at Stanford Graduate School of Business. Dan Heath, his brother, is a researcher at Duke University. Together they also wrote Made to Stick and Decisive.
Books in Livria
- Switch: How to Change Things When Change Is Hard
Why do we know what we should do and still do things the old way? The Heath brothers explain it through three forces: reason, emotion and surroundings. You'll learn how Vietnamese mothers, a pile of gloves and an…
- Made to Stick: Why Some Ideas Survive and Others Die
An invented story about a stolen kidney travels the world for years, while an important point in a meeting is forgotten within an hour. The Heath brothers examined legends, advertising, and company stories and found…
- Decisive: How to Make Better Choices in Life and Work
Why do smart people with good information so often make choices they later regret? The Heath brothers describe four traps that lie in wait for almost any decision, and a simple process to counter each one. Intel…