Author
Dan Ariely
Dan Ariely is an Israeli-American psychologist and behavioral economics researcher. When the book appeared, he worked at MIT; he later became a professor at Duke University.
Books in Livria
- Predictably Irrational: The Hidden Forces That Shape Our Decisions
An extra subscription option that nobody chooses changes the majority’s choice. A random number influences how much people are willing to pay for wine. Through experiments, Dan Ariely shows that mistakes in our…