Author
Jonah Berger
Jonah Berger is a professor of marketing at the Wharton School of the University of Pennsylvania. He studies why products and ideas catch on and what people talk about with each other.
Books in Livria
- Contagious: Why Things Catch On
Why do people talk about a restaurant because of one sandwich, and why have hundreds of millions of people watched videos about a blender? Wharton professor Jonah Berger spent more than ten years studying what makes…