Author
Martin Lindstrom
Martin Lindstrom, a Danish brand consultant, has worked with major global companies. Buyology is based on a study he carried out with neuroscientists, funded by eight corporations.
Books in Livria
- Buyology: Truth and Lies About Why We Buy
A smoker writes in a questionnaire that the warnings on cigarette packs help her smoke less, while the scanner shows that the same labels stir up her craving for a cigarette. Martin Lindstrom spent three years scanning…
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
A branding expert decided to go a year without buying a single new brand and cracked after six months over a T-shirt in Cyprus. Martin Lindstrom has worked for big companies for twenty years and reveals their tricks…