Author
Michael Maslansky
Michael Maslansky runs maslansky + partners, a New York company that studies how people hear the words of companies, politicians and salespeople. He wrote the book together with Scott West, Gary DeMoss and David Sayler.
Books in Livria
- The Language of Trust
You tell the plain truth, and people still do not believe you. For years Michael Maslansky tested on real people which words from companies build trust and which push it away, and concluded that we live in an era after…