Author
Nir Eyal
Nir Eyal is a writer and behavioral researcher, the author of Hooked, a book about how products shape our habits. He wrote Indistractable together with Julie Li.
Books in Livria
- Indistractable: How to Control Your Attention and Choose Your Life
You pick up your phone for a second, and then you can't remember why. Nir Eyal, who used to teach companies how to build habit-forming products, looks into why we get distracted and arrives at a surprising answer: most…
- Hooked: How to Build Habit-Forming Products
Why does one app become part of your day without a single reminder, while another gets deleted within a week? Nir Eyal lays bare the mechanics: habit-forming products are built as a closed loop of trigger, action…