Author
Noah J. Goldstein, Steve J. Martin, Robert Cialdini
Robert Cialdini is an American social psychologist and author of the bestseller Influence. Noah Goldstein is a psychologist and persuasion researcher teaching at the University of California, Los Angeles business school. Steve Martin is a British consultant on applying persuasion science in business.
Books in Livria
- Yes!: 50 Scientifically Proven Ways to Be Persuasive
An anti-theft sign in a national park was associated with more theft, while a second mint was associated with larger tips. Three persuasion researchers collected experiments in which a small change in words noticeably…