Author
Richard Rumelt
Richard Rumelt is an American strategy scholar and professor emeritus at the Anderson School of Management at the University of California, Los Angeles. He started out as an engineer at a NASA space laboratory.
Books in Livria
- Good Strategy Bad Strategy: The Difference and Why It Matters
Why do so many "strategies" change nothing? Richard Rumelt shows that most of them are slogans, numbers and wish lists, while a real strategy names the main difficulty and gathers forces against it. You'll see the…