Author
Robert Cialdini
Robert Cialdini is an American social psychologist and Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He wrote “Influence: The Psychology of Persuasion” (1984), one of the best-known books on persuasion.
Books in Livria
- Pre-Suasion: A Revolutionary Way to Influence and Persuade
At every meeting, the best alarm salesman “forgot” his papers in the car, and according to the author, this helped him sell. The author of “Influence” shows that a decision often starts taking shape before the request…
- Influence, New and Expanded: The Psychology of Persuasion
The jewelry wouldn't sell at its normal price, but it sold out when it was mistakenly priced at double. A social psychologist spent years studying salespeople, advertisers, and fundraisers and described the principles…