Author

W. Chan Kim, Renée Mauborgne

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD business school. Their book has sold more than three and a half million copies.

Books in Livria

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

  Why do some companies spend years fighting over the same customers, while others create a market where there are simply no rivals? W. Chan Kim and Renée Mauborgne studied 150 strategic moves across more than a hundred…

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