Term

Anchor

The first number or impression a person starts from when making an estimate, and then usually moves away from too little.

Superforecasting: The Art and Science of Prediction, Philip Tetlock, Dan Gardner

Explained in

• Superforecasting: The Art and Science of Prediction, Philip Tetlock, Dan Gardner
• Tiny Habits: The Small Changes That Change Everything, BJ Fogg

  Something you already do every day, after which you do the new habit. A term from Fogg’s method.

• Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely

  An initial number or impression that someone may use as a starting point for evaluation, even if it is random.

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