Term

Comfort Zone

In Gerber's sense, the size beyond which the owner can no longer personally control everything in the business.

The E-Myth Revisited, Michael E. Gerber

Explained in

• The E-Myth Revisited, Michael E. Gerber
• Stop Checking Your Likes, Susie Moore

  The familiar range of things you do, where life is calm and predictable. Anything new takes you outside it at first.

• Unfu*k Yourself: Get Out of Your Head and into Your Life, Gary John Bishop

  The familiar way of living and acting, where things are calm and predictable but nothing changes.

• You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero

  The familiar range of activities and situations in which you feel confident. An everyday concept rather than a precise scientific term.

All terms