Term

Cook

Tim Cook, Apple’s head of operations and chief operating officer, who succeeded Jobs as head of the company in 2011.

Steve Jobs, Walter Isaacson

Explained in

• Steve Jobs, Walter Isaacson
• Men of Invention and Industry, Samuel Smiles

  James Cook (1728–1779) was an English navigator and explorer who made three voyages round the world (he died on the third).

• Success and Luck: Good Fortune and the Myth of Meritocracy, Robert H. Frank

  Philip Cook, an American economist and professor at Duke University. He coauthored a book with Frank about winner-take-all markets in 1995.

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