Term
distribution
Getting material to the audience: print, broadcast, satellite, cable, digital platforms. Whoever controls it decides where a person meets a message and how many times.
The Murdoch Method: Notes on Running a Media Empire, Irwin Stelzer
Explained in
- The Murdoch Method: Notes on Running a Media Empire, Irwin Stelzer
- Zero to One, Peter Thiel
how a product or service reaches the customer — through advertising, sales, partnerships, and other channels