Term
Endowment effect
The tendency to value a thing more highly simply because it already belongs to us.
Quit: The Power of Knowing When to Walk Away, Annie Duke
Explained in
- Quit: The Power of Knowing When to Walk Away, Annie Duke
- Predictably Irrational: The Hidden Forces That Shape Our Decisions, Dan Ariely
The tendency to value something more when it already belongs to you than when you do not own the same thing.