Term

Levitt

Steven Levitt, an American economist at the University of Chicago and co-author of Freakonomics.

Quit: The Power of Knowing When to Walk Away, Annie Duke

Explained in

• Quit: The Power of Knowing When to Walk Away, Annie Duke
• This Is Marketing, Seth Godin

  Theodore Levitt, a professor at Harvard Business School and one of the best-known marketing scholars of the twentieth century. The line about the drill and the hole is credited to him.

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