Term

Manipulation

Influence through deception: invented norms, false information, fake concern. The authors contrast manipulation with honest persuasion.

Yes!: 50 Scientifically Proven Ways to Be Persuasive, Noah J. Goldstein, Steve J. Martin, Robert Cialdini

Explained in

• Yes!: 50 Scientifically Proven Ways to Be Persuasive, Noah J. Goldstein, Steve J. Martin, Robert Cialdini
• The 48 Laws of Power, Robert Greene

  Hidden pressure that nudges someone toward a particular choice while letting them believe they chose it freely.

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