Term

Marketing

Attracting attention and generating interest in what you create. For Kaufman, the second part of any business.

The Personal MBA: Master the Art of Business, Josh Kaufman

Explained in

• The Personal MBA: Master the Art of Business, Josh Kaufman
• This Is Marketing, Seth Godin

  In Godin's sense, not advertising and not selling at any cost, but generous work: helping people solve their problem and become who they want to become.

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