Term
Mirror neurons
Brain cells that fire both when you perform an action and when you see someone else perform it. In macaques they were recorded with electrodes; in humans they are inferred from brain scans.
Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
Explained in
- Buyology: Truth and Lies About Why We Buy, Martin Lindstrom
- Making Up the Mind: How the Brain Creates Our Mental World, Chris Frith
Nerve cells that are active both when an animal performs an action and when it sees another perform the same action.