Term
Mitchell
Terence Mitchell, an American psychologist. He compared how people rate a trip before it, during it and after it.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
Explained in
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom
- Contagious: Why Things Catch On, Jonah Berger
Jason Mitchell, a Harvard neuroscientist. With Diana Tamir he studied what happens in the brain when people talk about themselves.