Term

Nintendo

Japanese company that makes video game consoles and games.

Co-opetition, Adam Brandenburger, Barry Nalebuff

Explained in

• Co-opetition, Adam Brandenburger, Barry Nalebuff
• Range: Why Generalists Triumph in a Specialized World, David Epstein

  A Japanese company founded in 1889 as a maker of playing cards. It later became one of the largest video game makers.

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