Term
Priming
The effect by which an earlier experience or image can influence later perception and choice. Some priming studies were later replicated inconsistently.
Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini
Explained in
- Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini
- Blink: The Power of Thinking Without Thinking, Malcolm Gladwell
The influence of a previous impression on later responses. Some well-known experiments concerning behavioral effects, including one described in the book, could not later be replicated.