Term

Procter & Gamble

An American company, a maker of soap and household goods, founded in 1837. It produced Ivory soap.

Propaganda, Edward Bernays

Explained in

• Propaganda, Edward Bernays
• The Personal MBA: Master the Art of Business, Josh Kaufman

  An American company and one of the world’s largest producers of household and personal care products. Kaufman worked there in brand management.

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