Term

Sega

Japanese company that makes video game consoles and games, Nintendo's main rival in the late 1980s and the 1990s.

Co-opetition, Adam Brandenburger, Barry Nalebuff

Explained in

• Co-opetition, Adam Brandenburger, Barry Nalebuff
• Range: Why Generalists Triumph in a Specialized World, David Epstein

  A Japanese video game company. It produced the Game Gear handheld.

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