Term

Skinner

B. F. Skinner, a 20th-century American psychologist. He studied how rewards reinforce behavior in animals and people.

What Got You Here Won't Get You There, Marshall Goldsmith, Mark Reiter

Explained in

• What Got You Here Won't Get You There, Marshall Goldsmith, Mark Reiter
• Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets, Nassim Nicholas Taleb

  Burrhus Frederic Skinner (1904 to 1990), an American psychologist who studied how reward and punishment shape behaviour.

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