Term
social proof
A term from psychology. For Clark it is everything that tells a stranger why you are worth listening to: your title, publications, well-known clients, teaching.
Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, Dorie Clark
Explained in
- Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive, Dorie Clark
- How to Become a People Magnet, Marc Reklau
People's tendency to consider right what others do or approve of. That is why reviews and other people's experience persuade more strongly than the seller's own words.
- Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini
A principle from “Influence”: people may take their cue from what many others are doing, especially when they are unsure themselves.
- Yes!: 50 Scientifically Proven Ways to Be Persuasive, Noah J. Goldstein, Steve J. Martin, Robert Cialdini
Cialdini’s term for the tendency to look to others’ behavior, especially when unsure what to do. Its influence depends on the situation.
- The Art of Thinking Clearly, Rolf Dobelli
The tendency to consider behavior correct when many others behave that way. It can help or lead to mistakes with the crowd.
- Influence, New and Expanded: The Psychology of Persuasion, Robert Cialdini
The tendency to take our cues from what other people do, especially when a situation is uncertain and those people are similar to us.