Term
strategic move
In the authors' definition, an action that changes the game itself, for example a commitment, a threat or a promise made in advance.
The Art of Strategy, Avinash Dixit, Barry Nalebuff
Explained in
- The Art of Strategy, Avinash Dixit, Barry Nalebuff
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim, Renée Mauborgne
The authors' concept: the set of decisions with which a company brings a new offering to market. The authors study success at the level of moves, not companies.
