Term
Unity
The seventh principle of influence, which Cialdini added in this book: the feeling of a shared group, a shared “we”, in which a request can feel like it comes from one of your own.
Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini
Explained in
- Pre-Suasion: A Revolutionary Way to Influence and Persuade, Robert Cialdini
- Influence, New and Expanded: The Psychology of Persuasion, Robert Cialdini
The seventh principle in the new edition: people may be more willing to agree with those they see as “one of us,” members of a shared group.