Term

Virality

The third stage in the authors' scheme, and the phenomenon itself: users bring in new people by talking about the product or inviting them into it.

Lean Analytics, Alistair Croll and Benjamin Yoskovitz

Explained in

• Lean Analytics, Alistair Croll and Benjamin Yoskovitz
• Contagious: Why Things Catch On, Jonah Berger

  The ability of a message or a video to spread quickly from person to person.

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